User experience is one of the most important parts of any project. Imagine what you see when you enter the building of a business:
- Is there a vase in the hallway or not?
- How far is the reception desk?
- Does the receptionist answer you while sitting or standing up?
- How far are the waiting chairs from the reception desk and where are they facing?
- Where are the facilities like the kitchen located in the building?
All of these seemingly tiny details make up the user’s experience in that environment. Now we can go through a similar list but for a website home page:
- What is the slide’s position?
- Where is the news?
- Where are the users’ required forms?
- The clicks required from the user to reach where they want to go
- The website’s menu is right-to-left or vice versa? Where is the main and sub bar located?
Taking all of this into account, Ashid designs the project UX based on the required framework and considering domestic and foreign benchmark models, as well as similar (e.g. competitors) platforms. Then it is handed to the UI design team.
There are many tiny but important elements to designing UX such as the ratio of the code to the platform. This ratio is the total number of words loaded in the website to the codes for that page. This is why a lot of platforms have a proper section at the bottom of the webpage to include information about the businessinto the website. As a moderator of these parameters Google’s crawler bots are always checking to update this information. Another important element is the three-click rule which forces the designer to take that into account considering all the limitations. This rule means that any user must be able to reach what they want within a maximum of three clicks.
Such rules sometimes create a new generation of designs. An example of this is the creation of single page websites with 8 to 10 steps that take longer than three seconds for the user to navigate which circumvents the 3-second rule. Interestingly, in a lot of older platforms, the page would be closed by the user in under three seconds which led Google to fundamentally change this structure.